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Bloommiami’s Airport Pop-Ups Promote Luxury Brands Worldwide

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Bloommiami is making it possible for luxury brands to engage target audiences worldwide by activating design-forward pop-ups that are strategically positioned to disrupt traffic in airports. As a retail-focused design and production agency, Bloommiami uses luxury-driven materials to produce and engineer these activations. Consumers can now indulge in luxury products at airports across the globe.

Walk through Terminal 4 at New York JFK International Airport in the coming days and it will be hard to miss the giant Tiffany & Co. box strategically designed to disrupt your walk from check-in to gate.

The signature blue box, a prominent symbol in luxury retail, directs travelers´ – specifically men’s – attention to Tiffany & Co.’s new luxury fragrance TIFFANY Eau de Parfum in the weeks leading up to Valentine´s Day.

The installation, executed by design and brand consultancy Bloommiami, is just one of dozens of pop-up projects luxury retailers are launching at international airports to capitalize on the flow of travelers.

“The activations we design are strategically positioned to disrupt traffic flow within the airport concourse. Passengers literally need to walk around them to get to their gates. This is very attractive to our clients,” explains Darin Held, co-founder of Bloommiami.

Bloommiami develops airport pop-ups for luxury retailers. It has worked with brands such as Carrera, LÓréal, Glenmorangie Whiskey, and Shiseido to design, build and execute pop-ups at international airports in Miami, New York, Los Angeles and Honolulu.

To read the full story, visit Skift.

Bloommiami Brings Iconic Tiffany Blue Box To Life at JFK Airport

bloommiami-tiffany-1-1Bloommiami brought to life one of the most highly recognized – and highly coveted – brand packaging designs: Tiffany & Co.’s signature blue box. The retail-focused design agency produced and engineered the activation, which was designed by Fieldwork, and transported the romance, creativity, and glamour of the world-renowned Tiffany & Co. store on Fifth Avenue to John F. Kennedy International Airport Terminal 4.

Bloommiami used luxury-driven materials to create the 376 square foot activation that included polished white marble, polished and satin stainless steel, and Tiffany’s registered Pantone Tiffany blue on the installation’s exterior.

“Tiffany’s blue box is a prominent symbol in luxury retail, and it’s considered by many to be the world’s most popular packaging,” said Darin Held, Partner at Bloommiami. “Every design detail in this activation is meant to bring emotion, atmosphere and luxury nuances of Tiffany’s store and envelope travelers in the Tiffany experience.”

The one-of-a-kind installation recreates the famous Tiffany storefront windows complete with product glorifiers, backlit transparencies, and illuminated acrylic etched with the perfume bottle outline. The activation is available to travelers through February 15 and showcases Tiffany & Co.’s new luxury fragrance, TIFFANY Eau de Parfum.

To view more photos of the iconic installation, visit Dexigner.com.