McKenzie Construction

McKenzie provides high-quality Design, Build and Craft services to South Florida residential and commercial clients through its Construction and Craft divisions.  McKenzie Construction is a boutique design and community focused general contractor, while McKenzie Craft is an innovative custom craft shop offering unique wood, metal, concrete stand-alone and built-in pieces for businesses and homes.

McKenzie’s projects include Grown Restaurant, Jugo Fresh stores, Miami Ad School, and premier residences throughout Miami. Founded in 2005 by Owner and CEO Gavin McKenzie, the company’s 25,000 sf office and workshop is located in a 1938 Allapattah warehouse at 2247 NW 17th Street.

McKenzie has become a South Florida leader in boutique, client-focused construction and development of intricate craft services, but were flying a bit under the radar and needed to generate significantly more notoriety for its work and awareness of its projects.

This was the first time McKenzie outsourced public relations services and OBR needed to refine the story and get to know the company and the team.  A complete brand audit was orchestrated allowing OBR to refine communications and enter the market.  Since, McKenzie has been receiving a substantial uptick in media placements and visibility within its key markets.

FOCUS

  • Storytelling
  • Visibility

SCOPE OF WORK

  • Communications Audit
  • Public Relations
  • Media Management